Since 2016, I’ve worked with LifeLaunchr to coach students in their applications to highly competitive academic programs ranging from computer science, engineering, and business to neuroscience and biomedicine. My students have been admitted to the Universities of California, Ivy League universities, flagship state universities like the University of Texas and University of Illinois, and universities across Canada.

Admission to these programs demands not only evidence of outstanding grades and standardized test scores. It also requires evidence of skills and traits developed outside the classroom. Students’ broader life experiences are the foundation on which they can showcase their emerging strength of character, unique personal insights about the academic subjects that interest them, and perspectives on a changing world that needs their contributions. I work with students on all aspects of the application process, focusing especially on choosing majors that match their strengths and writing high-quality, compelling essays.

I know from personal experience that someone’s choice of college and college program does not dictate their success or failure. It is only one of many learning experiences that shape us. 

One of my first jobs out of university was working with an international consulting firm - McKinsey & Company - where I decided I wanted to be a management consultant. After returning to university for graduate studies, I worked in human resources consulting with Deloitte for 7 years. My early career in administration with McKinsey & Company and human resources consulting work with Deloitte taught me to write effectively. Many of the writing strategies I learned are also keys to successful college essay writing: Understand your audience. Be clear and organized. Take a position. Choose your words carefully. Back up your claims with evidence.

I pivoted in my career after leading a project to interpret interest, personality, and aptitude assessments for students at Toronto private high schools in Grades 10 and 11. The students’ assessment results became the basis for recommending best-fit college program options for them to research. Then, for 17 years at the University of Toronto (Ontario, Canada), I  supported undergraduate students across its Scarborough campus, which grew during my time there from 5,000 to 15,000 students. My roles managing cooperative education programs deepened my awareness of entry-level career roles for students across the spectrum of academic disciplines and employer expectations that vary substantially depending on the function and industry sector. My work in career center management connected me with student service colleagues across North America, giving me insights into the ingredients that make for a successful university experience for students. It also gave me daily interaction with undecided students, students in the wrong program, and students seeking support for their applications to competitive undergraduate and graduate programs.