About LifeLaunchr

Swami and Grace

Venkates Swaminathan (“Swami”) and his daughter Grace

LifeLaunchr was created in 2014 to help students and families find their best-choice college and get in. We help students navigate the confusing, opaque college admission process with less stress. The idea was born out of the experience LifeLaunchr’s founder, Venkates Swaminathan (“Swami”), had as his daughter went through the college admissions process. Finding the right colleges to apply to, working through the requirements, and getting everything in order to apply to college was time-consuming and confusing. It became clear to Swami that this is a very complex process and that families don’t have the resources or time to manage it skillfully.

Today students are applying to a record number of colleges and each school has its own set of requirements and deadlines. The choice of which college to attend is both expensive and consequential. At the same time, getting expert help with the process is difficult. School counselors have heavy caseloads and many responsibilities. Private admissions counselors are not available in every community and are unaffordable for many.

At LifeLaunchr, we are focused on creating a better alternative that serves many more students and families, and offers a way for everyone to access expert help with college planning. Our service ensures each parent and student gets expert coaching with all aspects of the college admissions process.

Our Principles

LifeLaunchr is Affordable


We aim to make expert college planning help affordable to everyone. You can start with a free consultation, and our service costs as little as $2 a day. Membership gives you access to personal coaching, award-winning tools, and expert answers to all your questions. For

LifeLaunchr is Personalized


We offer personalized assistance from expert, credentialed coaches to students and parents. Our tools help students with all aspects of the college admissions process – college research, scholarships, financial aid, essays, and more.

LifeLaunchr Offers Expertise


Our coaches are credentialed by national organizations like the National Association for College Admission Counseling, and LifeLaunchr is also a proud NACAC member.

A few relevant statistics

The Average Number of Students Per Counselor in U.S. schools

The average student loan debt of graduating students ($)

Cost of a private admissions consultant ($) can be as much as

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