About LifeLaunchr

Swami and Grace

Venkates Swaminathan (“Swami”) and his daughter Grace

LifeLaunchr was created to help students and families make better choices about college and career, and support them through all aspects of college planning. The idea was born out of the experience LifeLaunchr’s founder, Venkates Swaminathan (“Swami”), had as his daughter went through the college admissions process. Finding the right colleges to apply to, working through the requirements, and getting everything in order to apply to college was time consuming and confusing. It became clear to Swami that this is a very complex process for many reasons and many families don’t have the resources or time to manage it skillfully.

Today students are applying to a record number of colleges and each school has its own set of requirements and deadlines. The choice about which college to attend is both expensive and consequential. At the same time, getting expert help with the process is difficult. School counselors have heavy caseloads and many responsibilities. Private admissions counselors are not available in every community, and are unaffordable for many.

At LifeLaunchr, we are focused on creating a better alternative that serves many more students and families, and offers a way for everyone to access expert help with college planning. We’ve created the world’s first virtual coaching platform for college planning. Our service ensures each parent and student gets expert insider tips and deadline reminders precisely when they need them. We connect parents and students with expert coaches, courses, and tools for college planning.

Our Principles

LifeLaunchr is Affordable


We aim to make expert college planning help affordable to everyone. You can start using LifeLaunchr for free, and our service is less than $15/month after the first month. Membership gives you access to tons of great courses, and discounts on other courses and coaching. LifeLaunchr enables every student and family to find the best-fit college or program, get in, and afford it.

LifeLaunchr is Personalized


We offer personalized, expert assistance to every student and parent, from expert coaches all over the nation. In addition, our tools enable students and parents to create custom lists of colleges and get reminders of deadlines.

LifeLaunchr Offers Expertise


Our courses are developed by experts in the field, who have deep experience in assisting parents and students. So no matter what your personal situation is, you can feel confident in our offerings.

A few relevant statistics

The Average Number of Students Per Counselor in U.S. schools

The average student loan debt of graduating students ($)

Cost of a private admissions consultant ($) can be as much as

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