For over a decade, LifeLaunchr has guided students and families through the college admissions process with confidence. Our blend of deep expertise, empathetic coaching, and world-class tools makes an overwhelming process calm, clear, and effective. We combine expertise with empathy, structure with flexibility, and technology with a human touch. We don’t just help students get into college: we help them discover who they are and where they’ll flourish. 

Founder Venkates “Swami” Swaminathan is a national thought leader in college admissions whose Substack essays and webinars reach thousands of families each year. He has been featured as a speaker at industry conferences. Our credentialed coaches — members of NACAC, HECA, and other professional organizations — bring decades of experience, visit campuses regularly, and stay current on admissions trends, so your family gets the most strategic and up-to-date guidance.

We help students create a stronger story to tell by guiding them toward meaningful extracurriculars, internships, and research opportunities — and then tell that story effectively through powerful essays and activity lists that showcase their voice, growth, and purpose.